Protect our winters
Whether we are skiing, snowboarding, hiking or biking we all need to make a big effort to protect the winters that mean so much to us.
We all know that our planet is in trouble and it’s imperative that we all step up and start making some changes. At Mountain Hut Myoko we are trying to play our part by teaming up with @protectourwintersjapan 👊🏼
Our aim of this new partnership is to create awareness and help raise money to go toward this rad charity which is working toward a more sustainable and environmentally friendly way of life in our mountain communities.
We all have a voice and the ability to change for the better. If you’re a local business who wants to partner or just someone looking to get involved feel free to get in touch.
“Our society has got to evolve and create better ways of living” Jeremy Jones
The HISTORY of POW
In 2007, pro snowboarder Jeremy Jones saw that more and more resorts he’d always counted on for good riding were closed due to lack of snow. Something was clearly going on, and he felt the need to act. But he couldn’t find any organizations focused on mobilising the snowsports community on climate—there was a gap between the impact that climate change was already having on our great escapes, and organised action to address it.
So Jeremy founded Protect Our Winters.
Pretty quickly, POW brought on other concerned pro athletes, individuals, ski resorts, brand partners and passionate outdoor enthusiasts. Since then, POW has grown from the spark of an idea into a worldwide network of more than 130,000 supporters.
Right now, we have the luxury of worrying about how climate change might impact the outdoor industry. Right now, we get to help dictate the outcome rather than react to a foregone conclusion. But if we sit on our hands for the next two decades, we won’t be worried about powder days, tourism or having fun. We’ll be worried about the stability of our environment, our jobs, and our economy and the future for the generations that follow.